by Derek Morrison, 28 January 2010 (updated 30 January and 4 February)
I’ve got a serious ebooks posting in the works which I’ve been delaying until Apple launched what some in the geek community called the Messiah Machine or what we now know to be its official name iPad. That posting is for the future but at the moment I don’t know if the iPad will ever gain the traction of the iPhone/iTouch models or whether its Messiah status will be realised by providing a rescue model for the various manifestations of the print media that seem to be placing considerable hope that such digital devices will finally begin to stem losses from the dramatic fall in print income.
Meanwhile, I couldn’t help but chuckle about the latest Downfall mashup on YouTube Hitler Responds to the iPad (robust language/subtitling warning).
Postscript
By way of a partial antidote to the Downfall mashup above I offer the following BBC news demonstration of the Apple iPad in action (BBC News, 28 January 2010). Despite the blogosphere and other polemics, I don’t rush to write off the iPad, there’s something attractive there and it may well prove the naysayers wrong; for example, try browsing a full colour web site in an Amazon Kindle, or any type of website using an Amazon Kindle in the UK – at the time of writing you can’t. And despite the polemics there are also advocates for the iPad as a new type of open standard based (epub) e-book platform, e.g. Seeing Through the Apple (and ‘Avatar’) Hyperbole (New York Times, 29 January 2010) or Three Reasons Why the iPad WILL Kill Amazon’s Kindle (New York Times, 30 January 2010).
But … there are undoubtedly serious constraints in the iPad. If only there was a USB port. If only its welcome adoption of the open ePub ebook standard for its “iBook” store extended to de facto standards so that it would play Flash video embedded in web sites (Apple appears to be shooting itself in the foot over this one – but see addendum). If only it was lighter. If only it was a little smaller – say A5 book size. If only it had a removable battery. If only it had multitasking. If only it is found to be a useful “tool” rather than an expensive coffee table “toy”. The latter “if only” contains a certain irony in that the Apple iPad has an optional keyboard which in effect transforms it into something akin to a two part netbook – a device derided by Steve Jobs in his launch of the iPad. Viewed from this perspective Apple has in fact created a new variant of the netbook. A keyboard and recharging dock is also pending.
Whether this first iteration of the iPad gains significant traction beyond the Apple fanboys is perhaps less important than the impact upon the future designs of the wanabees. Any user of the iPhone or iTouch interface will know what I mean. A Google NexusPad, (aka NexusTablet, NexusSlate, Google Messiah perhaps?) 🙂
Addendum
Given the current ubiquity of Adobe’s Flash video on the web it is reasonable to assume that the absence of Flash handling on the iPhone, iTouch or the new iPad is an Apple “own goal”. But Charles Arthur’s Now Flash is getting the ‘dear John’ treatment from Apple, what’s its future? offers an alternative perspective (Guardian online, 2 February 2010). The article also explains why video streaming via the BBC iPlayer and YouTube does work on the Apple devices; and it isn’t Adobe’s Flash that does it. In the end most people won’t care; they will just want a rich media page to just work on multiple devices without worrying about plugins, codecs, file formats, etc etc.