by Derek Morrison, 23 June 2011
“… do not use Twitter as an old-fashioned marketing tool. Because it isn’t. The old way of marketing is sending, the new way of marketing is about dialogues, personal conversations, and one-to-one advice.” (Pay With a Tweet is Spam, FutureBook, 20 June 2011)
A message there for us all to reflect on, even non Twitter-oriented individuals, organisations, and corporates.
